How a Hands-On Demo Changed Everything
Breaking into a Tough Account
Breaking into a large, established account is never easy, especially when the customer has been loyal to another supplier for years. But with persistence, relationship-building, and a commitment to showing real results, the Zaxis team turned a small opportunity into a long-term success story.
It all started with determination. Our sales engineer worked tirelessly to build connections and find an internal champion who believed in our technology. After weeks of outreach, he secured an onsite visit to demonstrate our precision dispensing pumps firsthand. Rather than relying on brochures or promises, he let the product speak for itself.
Solving the Problem and Proving Performance
At the time, the manufacturer was using another supplier’s pumps in their automated systems. Those pumps had recurring leaking and crystallization issues that led to costly downtime and reduced efficiency. Once the Zaxis pump was installed for testing, the results were immediate. Our tight-tolerance ceramic components eliminated the leaking problem entirely, delivering smooth, consistent performance where the competitor’s pumps had failed.
When the customer saw the results in their own lab, the difference was undeniable. By switching from the competitor’s pumps to Zaxis, their Overall Equipment Effectiveness (OEE) jumped from roughly 30% to over 80%, saving millions of dollars in reduced downtime and improved productivity.
What began as a single demo evolved into a long-term partnership. The customer replaced every competitor pump in their system with Zaxis pumps, proving that persistence and performance go hand in hand.
Seeing is Believing
This story is a perfect reminder that seeing is believing. No marketing campaign can match the impact of showing your technology in action. When you know an account has potential, get onsite, demo the product, and let performance do the talking: the payoff can be extraordinary.
Experience the Zaxis Difference
Zaxis precision pumps are trusted by leading manufacturers around the world to deliver reliable, leak-free performance in demanding applications. Contact us today to schedule a demo or learn how our technology can help improve your production efficiency.